It closes the list on “soda for people who don’t drink soda” — not a product claim but an identity line that reframes the category objection into the reason to buy.
What to steal
Include one reason that names the reader’s self-concept. Identity (“for people who…”) turns a decision into belonging — and it’s the line people quote.
As captured Jun 2026 · the live page may have changed or been removed — try.drinkperfy.com ↗
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