DTC marketing glossary
Clear definitions of the advertorial, listicle, and landing page terms that show up in direct-response marketing.
DTC fundamentals
What Is a Listicle? Definition, Examples & UsesA listicle is an article structured as a list. Here is what a listicle is, why the format works, the main types, and how DTC brands use them to convert.What Is an Advertorial? Definition, Examples & UsesAn advertorial is a paid ad written as an editorial article. Here is what advertorials are, how they work, where DTC brands use them, and the FTC rules.