DTC marketing glossary
Clear definitions of the advertorial, listicle, and landing page terms that show up in direct-response marketing.
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What Is a Presell Page? Definition, Types & ExamplesA presell page sits between a cold ad and the product page to warm a stranger before the offer. What it is, the formats it takes, and when to use one.
What Is a Listicle? Definition, Examples & UsesA listicle is an article structured as a list. Here is what a listicle is, why the format works, the main types, and how DTC brands use them to convert.
What Is an Advertorial? Definition, Examples & UsesAn advertorial is a paid ad written as an editorial article. Here is what advertorials are, how they work, where DTC brands use them, and the FTC rules.