The whole page argues the product is *less*, not more: a comparison table above reason one leads on “Number of Steps — 1 Simple Step” against a “Typical Multi Step Routine” at 4–6, and reason one is “One product. Zero triggers.” For a category whose real objection is effort, the step count you remove is the selling point.
What to steal
When your category’s real objection is effort rather than efficacy, sell what you remove. Lead the comparison on the count of steps, minutes, or products the reader drops. (No advertorial label on PrettyBoy’s page — add one.)
Proof on the page
70,000+men switched — cited in the page’s own headline
Stated on yoprettyboy.com · a page claim, not a conversion rate
As captured Jul 2026 · the live page may have changed or been removed — yoprettyboy.com ↗
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