Adds a buy-one-gift-one rung to the top of the bundle ladder
Why it converts
The buy box under “02 / MAKE IT YOURS” has three rungs: “Solo Lo” at $63, “Lo & Behold” at $99 with a “The sweet spot” tag, and “Buy One, Gift One” at $149. The top rung reads “Two Los” over “Pick a color for each”, so the step up is a second wallet for another person instead of more for the buyer. That gives a reader who would never buy two wallets for herself a reason to look at the top price. The middle rung is preselected, and the button under it reads “GET MY SET” at $99, with “This unlocks free U.S. shipping.” A second bundle block further down makes the same middle offer in plain numbers, “$129 in goods” against “Yours for $99”.
What to steal
Make the top rung of your bundle ladder a second unit for someone else, and let the buyer pick a color or variant for each. A shopper who would never buy two for themselves can price a gift against the single unit they came for. Keep the middle rung as the default, so the gift rung lifts some orders without becoming the main offer. This works for personal items people give, such as wallets, candles or jewelry. It fails for products one household shares or stocks up on, where a gift rung is just a multipack with a new name.
As captured Nov 2026 · the live page may have changed or been removed — andar.com ↗
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