Voices the reader’s skepticism, then gets won over
Why it converts
It opens as the reader’s own doubter — “I thought mushroom coffee was a gimmick. I was dead wrong.” — and runs a skeptic-to-believer arc, so the conversion is watching a doubter convinced, pre-empting the exact resistance cold traffic arrives with.
What to steal
Say the objection louder than the reader would, then earn the turn on the page. (Atlas runs no label and cites uncredited press — do the move, but disclose, and never imply press you can’t name.)
