Shows three sample dogs and what each was given before asking about yours
Why it converts
Under “Freshly Crafted recipes for every dog”, the page shows three illustrated dogs with a short profile each: Winnie, a “17lb Pug” who is a “Growing puppy” and “Picky eater”, Scooter, a 40 lb “Ultimate frisbee pro”, and Gus, an 80 lb Great Dane with a “Sensitive stomach”. Each card ends on “We recommended:” and a named recipe, from “Grain-Free Puppy Recipe” to “Tummy Rescue Recipe”. The owner finds the dog closest to theirs and sees the plan change with it, without answering a single question on the page. The questions come after the click, as step one says: “Tell us all about your pup & we’ll formulate a plan for their unique needs.” Every button repeats the deal (“CLAIM 30% OFF YOUR FIRST BOX”, “GET 30% OFF”), and the last block before the footer is “START MEAL PLAN”.
What to steal
Show three worked examples of customers who differ in the way your product adapts, each ending on what you gave them. Pick examples far enough apart (small and picky, big and active, sensitive) that most readers see themselves in one. This works when the product really is set up per customer and the deciding detail is easy to picture. It fails when every example ends on the same recommendation, because then the cards prove the personalization is cosmetic.
As captured Nov 2026 · the live page may have changed or been removed — openfarmpet.com ↗
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