It opens as an editorial problem article, then hands off to a “what are the signs?” quiz so the reader diagnoses their own pet before the product appears — arriving at the offer already qualified and committed.
What to steal
Route the pre-sell through a quiz: let readers diagnose their own problem first, and they reach the offer pre-sold. (Still label the whole page — “sponsored content” microcopy by the press logos isn’t a top-of-page disclosure.)
