The hero makes the comparison before the reader sees a single knife up close: “Individual Value $1,339”, then “$369” with a “72% savings” tag, and the line “Compared with buying the pieces individually.” The anchor is not a past price or a rival’s price but the brand’s own catalogue, added up. The next section lists what that sum covers, “You get 11 prep knives, 6 steak knives and a honing rod”, so the reader can see the bundle is real. The FAQ then answers the doubt a big set invites, “Is the quality really the same across all 18 pieces?”, with “Yes.” and “No filler pieces.”
What to steal
Add up what your bundle would cost bought piece by piece and print that number above the bundle price. It works when every piece is sold on its own at a public price, so a sceptical reader can check the sum. Answer the filler question in the FAQ, since a large set makes people suspect half of it is padding. Skip it when the bundle includes items you never sell separately, because an “individual value” nobody can verify reads as an invented discount.
As captured Oct 2026 · the live page may have changed or been removed — dalstrong.com ↗
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