“Most kids’ vitamins are candy in disguise.” No rival is named, so there is nothing for a reader to defend or a competitor to dispute, and the claim indicts whatever is already in the buyer’s cupboard. The offer is dated rather than vague, “50% off your first month, ends Aug 31” over a running countdown. The recurring price is disclosed, “$30 today, then $60 every month thereafter,” though it sits in fine print roughly a quarter the size of the $30, beside a struck-through $60 that happens to be the same number.
What to steal
Attacking a category rather than a named brand lets the reader supply the villain from their own shelf, which is more persuasive than any rival you could have named and far safer to say. The subscription disclosure is worth studying as a near miss. Saying what happens in month two is the right instinct and most pages skip it, but setting it a quarter the size of the introductory price, next to a crossed-out figure that is coincidentally identical, undoes most of the credit the disclosure earns.
As captured Aug 2026 · the live page may have changed or been removed — hiyahealth.com ↗
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