A block headed “The Math Checks Out” prints “$89.97 Buy Separately” against “$76.47 Bundle Price” and then “You save $13.50.” Both operands and the result, laid out as a sum the reader can verify in their head. The ladder above it still uses percentages, 10% on the two-item bundle and 15% on the three tagged BEST VALUE, but the persuasion happens in the block that does the arithmetic out loud.
What to steal
Show the working. A percentage asks the reader to trust a calculation they cannot see the inputs to, and a subtraction hands them both numbers and invites them to check. It also survives scrutiny in a way a percentage does not, because a buyer who verifies your saving and finds it correct has just confirmed your honesty rather than merely your discount.
As captured Aug 2026 · the live page may have changed or been removed — thehydrojug.com ↗
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