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Hey, it's Ezra 👋
This is the checklist I used to break down Javvy's funnel in my video.
Use it on any brand you want to learn from, or on your own funnel. It's three parts, in the order a customer sees them: the ads, the page, and the offer.
Every question comes with what I found on Javvy as the worked example. I looked at their ads on 26 Sep 2026 and their pages again on 10 Oct 2026, so some of it may have changed by the time you read this.
How to run a teardown (about 30 minutes)
- Open the Meta Ad Library, set the country, and search the brand name as a keyword.
- Open 20-25 ads. Note the format, the page that runs each ad, and where the link goes.
- Click through to the page most ads send you to. Read it top to bottom, the way a customer would.
- Click the page's main button and write down everything on the offer: discount, bundles, gifts, subscription, guarantee.
- Answer the questions below. Then do the same for your own funnel and compare.