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Hey, it's Ezra 👋
These are 6 presell pages I'd study if I were building the next big DTC brand. They go from the biggest brand down to the most niche one, and each one teaches something different.
Steal the lesson, not the page. Copying another brand's copy word for word won't work for your product. Copying why it works will.
First, what's a presell page?
A presell page sits between your ad and your product page. It usually looks like an article ("5 reasons people are switching to...") and it builds trust and excitement before someone ever sees your product.
On my own brand, the product page converted around 2.5%. When I started testing presell pages, conversion jumped to 4-5%.
How to read each entry: the page and its link → why it works → the exact lines worth studying → what to steal for your own page.