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Hey, it's Ezra 👋
This is my results timeline template.
If you sell something that takes time to work (supplements, skincare, haircare, sleep, anything you take daily), this is one of the easiest sections you can add to a landing page.
Why a timeline works
A lot of supplement pages I look at promise fast results. So when a customer doesn't feel anything in week one, they decide it doesn't work and ask for a refund.
A timeline tells them the truth up front: here's what to expect, and when.
So in week one, when nothing big has happened yet, the page already told them that's normal. They keep going instead of quitting.
And it's honest. Nothing works overnight, and your customers know it.