Leadpages Pricing (2026): Every Plan, the Trial and What You Pay

Leadpages has reworked its pricing page more than once this year, and even the trial terms changed in the last two weeks of October. I loaded the page on 30 and 31 Oct 2026 to write down where it stands now: what each plan costs, what you get for the money, and how the trial works.

Short answer: Leadpages has no free plan. It lists four plans from $29/mo to $199/mo, with a 7-day trial that takes a card. Testing starts at $99/mo.

Leadpages plans and prices

Leadpages splits its plans into two groups. The Publishing plans build and publish pages. The Testing & optimization plans do that too, and add A/B testing and the rest of its conversion tools. These are the prices from its own FAQ, which answers "How much does Leadpages cost?" in US dollars:

The plan cards on the page show only the first four. Scale appears once, in the FAQ line "with Scale at $399/mo and Enterprise for larger teams", and once more in the AI credits answer ("160K on Scale"). If you need Scale, ask Leadpages what it includes before you plan around it.

What each plan adds

The four plans stack. Each one includes everything in the one before it. Here is what changes as you move up, from Leadpages' compare table:

• Pro ($29/mo): 25 pages, 1 custom domain, 1 blog, 5 GB of storage, 90 days of analytics and 12,000 AI credits a month. Form submissions are kept for 30 days. One seat and 5 integrations.
• Business ($49/mo): 50 pages, 2 custom domains, 2 blogs, 1 brand kit, 12 months of analytics, lead CSV export, and form submissions kept while you subscribe. 20,000 AI credits.
• Grow ($99/mo): unlimited pages, 4 custom domains, manual A/B testing with up to 6 variants per page, dynamic text replacement (matching the page to the ad copy), manual personalization, 2,000 anonymous visitor detections and 1,000 lead enrichments a month. 40,000 AI credits.
• Optimize ($199/mo): 6 custom domains, Smart Traffic (it sends each visitor to the variant it predicts will convert best), click and scroll heatmaps, multivariate testing, auto-personalization, 24 months of analytics, 10 integrations, 3 seats and priority email support. 80,000 AI credits.

Two things hold on every plan. Leadpages answers "Is there a traffic cap?" with "No. Unlimited traffic on every plan." And every plan includes SSL, custom domains and its AI editor. AI credits refill each billing cycle, and top-up packs start at $2.50.

The jump that matters most is Business to Grow. That is where testing starts, and it doubles the price from $49 to $99. If you only need to put a page live, Pro or Business covers it. If you plan to run two versions of a page against each other inside Leadpages, you are on Grow at the least.

How the Leadpages free trial works

There is no free plan. Every plan starts with a 7-day trial, and the trial takes a card. The pricing FAQ says:

• "Do I need a credit card to start? Yes. We collect a card at checkout to start your 7-day trial, but you won't be charged until day 7."
• "What happens when my trial ends? On day 7 it becomes your paid plan unless you cancel. Your pages stay saved."
• "What's included in the free trial? Full access to whichever plan you choose for 7 days."

That second answer is new. When I loaded the page on 15 Oct 2026, it said "You choose a plan or your account pauses." Now the trial turns into a paid plan by default. If you are only testing the editor, put a reminder in your calendar for day 6.

Monthly vs annual billing

The page opens on Monthly, and a toggle switches to Annual. Leadpages says "Pay annually and save 20%. You're billed once per year." I did not go through the annual checkout, so the yearly totals below are 20% off the monthly price, not quotes from Leadpages:

Plan changes take effect on your next billing cycle, per the FAQ. So paying for a year up front on Grow is a bet that you will still want testing in 12 months.

Prices outside the US

The dollar prices are not the whole story. From France, the cards showed Pro at €29, Business at €49, Grow at €115 and Optimize at €229. Pro and Business match the dollar numbers one to one, but Grow and Optimize are higher in euros than in dollars. So this is a separate price list per currency, not a conversion.

Leadpages' own FAQ says "See the plan cards for current pricing in your currency." Do that before you compare it with another tool.

If you are already a Leadpages customer

The pricing page says existing customers keep their plan: "Your account and price stay the same." It also says A/B testing, dynamic text replacement and AI page creation "are now included at no extra charge" for them, and that old pages keep working ("You choose old or new experience any time"). Leadpages describes the new version as "We rebuilt the product from the ground up."

Which Leadpages plan to pick

Pick by what the page has to do:

• You only need a few pages live with your own domain: Pro at $29/mo. Watch the 25-page cap and the 30-day form history.
• You run a small team or several brands: Business at $49/mo for 50 pages, 2 domains and lead export.
• You want to A/B test pages inside the tool: Grow at $99/mo. This is the plan Leadpages marks "Most Popular".
• You test a lot and want heatmaps or automatic traffic splitting: Optimize at $199/mo.

Leadpages or Landra?

Landra is the tool I built, so read this section with that in mind. Both build landing pages, but they do different jobs.

Pick Leadpages if you want a general page builder with testing built in. Lead generation, webinar signups, a page you design yourself and then split test. Unlimited traffic on every plan and manual A/B testing from $99/mo are real strengths, and Landra has neither a testing tool nor email signup forms.

Pick Landra if you sell a physical product and need the page before the product page: an advertorial or a listicle that explains the problem and builds trust, then sends the reader to your store. You paste your product URL and Landra writes and designs that whole page for the audience you pick. That is the page that is hardest to get right, and it is the part Landra does for you. It is a 14-day trial, then plans from $19/mo. To test, you split at the ad level, two ads pointing at two pages.

For a wider look at the options, our Leadpages alternatives post splits them into free tools for collecting emails and paid tools for selling products. You can see what the pages Landra builds look like in our examples library.

All Leadpages prices, limits and quotes in this post come from leadpages.com/pricing, loaded on 30 and 31 Oct 2026. Check the page before you buy, since its trial terms changed between 15 and 30 Oct.